Client:
GrainFreelance
Deliverables:
Branding,
Design,
Motion
Date:
04/23
I wanted the brand to feel stylish and sophisticated, but with an element of playfulness. The visual motif of a floor plan is used across Grain’s content, a playful nod back to the industry Grain is in. It’s where every great building or space starts and it represents the endless possibilities a space can have.
The abstraction of the shape creates a tool to frame typography, images and layouts.
Logo
The logo mark was born from the imagery of a floorplan, a synonymous visual motif in property.
The word mark uses Ambit, regular. A typeface created by CoType Foundry, the characters have organic, rounded features which nod to the brands ambitions to use natural materials where possible and sustainable planet-friendly methods.
The word mark uses Ambit, regular. A typeface created by CoType Foundry, the characters have organic, rounded features which nod to the brands ambitions to use natural materials where possible and sustainable planet-friendly methods.
The brand mark can be used as a framing device when abstracted to a simple shape. It’s form can expand and contract to fill the space around it.