Client:

Paper Cuts


Freelance              


Deliverables:


Branding,
Design,
Motion


Date:


06/25










PaperCuts is a South East London book club, established at the start of 2025.

Based out of arts and social club SET Social , the identity needed to feel playful, expressive and non-serious.

We landed on an identiy that played with the iconography of the ‘cut here’ dotted line.
 











We explored many other routes, playing with iconography of book marks, books, stamps and marks. 













Finally landing on the lockup below... 



























Social post examples...
















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